technical manual and a glossy brochure between a dry-as-dust academic paper and an annual report. The audience may be long-time customers familiar with the industry or new prospective buyers who are entirely new to the field. In fact, some say e-books are just prettied-up white papers turned on their sides. Today, many less technical people are involved in big buying decisions. Go back over your draft and see what needs to be done to make it read better. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc. While he professes to fall back on the essay form whenever an idea strikes, White, with the characteristic self-consciousness and self-deprecation of a proper essayist, puts the essay in its place on the literary ladder: I am not fooled about the place of the essay. Abstract The abstract offers the reader a brief overview of white papers main points. Yet this label is applied indiscriminately to many documents that are not problem/solution white papers. Example : Bland: White paper on Law 123.4 Referencing Environmental Impact Assessments.
Vision : a business person is imagining how to solve a problem. Back to top Who reads white papers? I asked experts for advice, and after receiving it I started writing white papers. If you know how to write articles or marketing materials, you should be able to learn how to write white papers with a little effort and practice. Back to top White papers and e-books: Whats the difference? They may need added information to help them do so, but its more accurate to call this documentation rather than a white paper.
Look for companies that are involved in fields like technology (cloud computing, CRM, content management, IT healthcare or finance (insurance, banks, re-insurance). More so than any other writing form, White argues, the essay requires a unique commitment to truth and discipline : There is one thing that the essayist cannot do, though essay life rice he cannot indulge himself in deceit or in concealment, for he will be found out. Back to top What main problems do white paper writers encounter? A backgrounder is like zooming in on one specific offering with a microscope. Remember, were not talking about an electronic book intended to be read on an e-reader or smartphone. You can see what reviewers are saying about it here or check out the book at Amazon here. As always, think of what your audience would prefer.
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