banks have decided to spend time and money developing their Internet banking services. The characteristics of Internet banking users in 2007 Chinese netizens are relatively young and relatively highly educated. Zhang,., Piao,., Zhao,. As the national culture of Chinese customers involves strong uncertainty avoidance, Chinese customers tend to experience difficulty in adopting new technology-based financial systems. Visit for more related articles.
His work has previously been published in Electronic Commerce Research and. Aft er becoming a member of the WTO in November 2001, Chinese banks. Abstract: This paper describes a comparative study about the issues in the current e-banking services among the young consumers between two nations: China.
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Launching time of IB of some major commercial banks in China. Zhang,., Li,. Li (2002) also asserted that Chinese customers were undergoing tremendous changes in their attitudes toward the service. 25 of households are expected to own a computer by 2010, and this growth will continue if Chinese Internet infrastructure continues to follow the global trend (Trappey Trappey, 2001). Professor, Business School, Korea University, postal Address: Anam-dong 5-ga, Seongbuk-gu, Seoul, 136-701, Korea. Karjaluoto,., Mattila,., Pento,. International Journal of Bank Marketing, 20(3 111-121. Obviously, in the initial stage of Internet banking service adoption, increasing awareness is important to increase the rate of Internet banking usage. The rapid development of Internet banking may make life easier in some ways; however, it must be remembered that there is another side to the issue-it also changes lives and habits in unpredictable ways. This paper describes and discusses the history and explosive growth of Internet banking services in China, and explains the salient characteristics of Chinese Internet banking.
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